Brazil Fabulous

hair & beauty – brazilian style

A New Hope for Damaged Hair…

BrazFab Exclusive – BrazFab Exclusive – BrazFab Exclusive – BrazFab Exclusive

If you’re hair’s been frazzled by years of abuse, help is at hand…

Cauterização – Brazil’s brand new must-have Keratin hair repair treatment

Cauterização - Brazil's latest must-have hair repair treatment

Don’t be surprised if you haven’t heard about cauterization yet. It’s red hot and set to be Brazil’s must-have hair product of 2010. I’ve struggled to find anything online in English so far, but I expect that will change very soon. So for now let me tell you that cauterização, as it’s called in Brazil, is a brand new process designed to repair and rebuild even the most damaged and weakened hair.

Developed in upmarket salons and rapidly taken on by the big names in Brazilian hair products, hair cauterization combines hair reconstruction with deep conditioning to repair and rebuild dry or frizzy hair, hair that is naturally weak or has been subjected to years of abuse from electric straighteners, bleaching, dyeing and perming.

I’ve seen a couple of these products in action on friends, and I have to say, the results are profound to say the least!

I’m going to be posting full reviews and How To’s on a couple of these deep conditioning Cauterização treatments soon, so stay tuned for more…

KeraMax Pro Cauterização

Until then, this is what everybody with dry, brittle or damaged hair needs to know about Cauterização.

All of these products involve the application of several products before a slow drying of the hair, locks in a semi-permanent dose of deep conditioning nutrition. (One or two of them also require electric straightening irons for the last bit)  The entire process is repeated weekly for between 2 and 6 weeks and the final result lasts at least two months, much longer if you use salt-free shampoos and conditioners with Keratin.

Keratin is a big part of the cauterização effect and works with other ingrdients such as Silicone, Creatin and Royal Jelly – one of nature’s richest substances – to seal each hair with an impermeable water and pollution proof layer, locking in nourishment to restore gloss and shine.

Cauterização is basically a very deep penetrating hydration treatment with the power to seal the cracks and faults that cause frizzy hair and make it look dry. It’s perfect for hair that’s suffered from years of chemical treatments, electric straightening of excessive colouring, providing instant shine and softness.

I’ll be posting full reviews of two of the better known brands of Cauterização in the next few weeks, but if you can’t wait for some serious DIY hair repair, you can see more of them at Brazil Fabulous, our new online store packed with Brazilian hair goodies.

Did I mention the online store already? It’s all my own work!

deep hair conditioning
dry hair
frizzy hair
hair emergency
hair reconstruction
hair reconstructor
hair repair
hair repair treatment
products for frizzy hair
treatments for dry hair

March 2, 2010 Posted by | anti frizz, DIY Keratin treatments, Keratin care, straightening time savers, tips for hair straightenng | , , , , , , , | Leave a comment

Understanding and Detangling Autumn Frizz

With autumn well underway in Europe and the States I’ve been getting a lot of emails asking me if the latest Brazilian Keratin hair straighteners can help girls who don’t necessarily want ultra straight hair, just to tame the annoying frizz that accompanies the season’s humid conditions.

Cauterização Capilar

Detangling autumn frizz needn't be that hard

Well while the answer is a resounding yes, and I’d love to be seeing more sales of our fabulously glam Keratin products, there are a number of cheaper, and somewhat simpler solutions to hand which could save you both time and money…

First, let me give you a brief overview of how and why our hair frizzes up in the first place. You see, all but the most naturally straight hair has numerous twists and kinks in it, and every hair follicle has countless small cracks running along its shaft. As the air becomes more moist water particles penetrate these cracks and kinks, as well as permeating through the ends of your hair, especially if they are damaged. Couple these elements with the fact that the more naturallycurly your hair is the drier it will be and you’ll find that no matter what you do, autumn causes your hair to become course, frizzy and less manageable.

Well the good news is, that with a little extra care and attention you may not need any new or expensive treatments to repel the misery of autumn hair frizz. Without further ado, here are a few things that work for me.

  • Get your hair trimmed once every 4 weeks or so. Even if it’s just a few centimetres off this will help stop split ends running up your hair and reduce the amount of moisture that penetrates in from the top
  • Try not to wash and blow dry your hair as often, it strips out the natural oils and moisture that protect your hair
  • Use moisturising shampoos. Even high street brands will help keep your hair silky
  • The same goes for conditioners and you could consider a monthly deep conditioning, or hydrating product such as the NovEx range of hair food
  • When you do blow dry, use a towel first to get rid of as much water as possible. I know there are new hair towels available that are designed just for this, but if you ask me they’re not worth the money. Anyway, towel first means less hot air and that’s a good thing, especially if you’re prone to frizz
  • Finally, after washing and when you’re blow drying, use a large rounded brush and be forceful. That’s right girls, go in hard and you’ll find your hair dries straighter and is less likely to go wild as soon as you step out the door

If you’re still struggling after all that, I’d suggest you opt for products like the QueraVit range from BioExtratus, which you can see on the site, or high end deep conditioning products containing ingredients like Keratin and Silicon, which have a proven track record of holding back the frizz.

Science class over. Any questions, feel free to fire away.

Until then… Love from the beach (which coincidently is a bitch for making my hair frizzy)

October 20, 2009 Posted by | anti frizz, Keratin care, straightening time savers | , , , , , | Leave a comment