Brazil Fabulous

hair & beauty – brazilian style



All new everything at
click here to visit the new site

July 29, 2010 Posted by | Uncategorized | Leave a comment

Ingredients of Escova Progressiva. The stuff that makes it work.

Hi kids, welcome to science class.

I thought I’d turn my attention to the ingredients of Keratin hair straightener and what makes it so good at taming frizz, relaxing curl and general straightening duties for all those in need of a little help.

escovaEscova Progress Progressiv Progressiva Natural hair Straightener (11)

Before I go in to greater detail on this – which I’ll get round to in my next entry I’m going to list the ingredients of probably Brazil’s favourite Keratin hair straightening treatment.

Below is the complete list, as it appears on the bottle.

Here goes… (speak soon by the way)

Zene Escova Progressiva Ingredients:


Glyoxlic Acid


Cocodimonium Hydroxpropyl

Hydrolyzed Keratin

Hydrolyzed Keratin

Ceteraryl Alcohol

Cetyl Alcohol

Diisopropyl Adipate

Coffee Arabica Extract

Ethylhexyl Methoxycinnamate

Ethylhexyl Triazone

Isodecyl Neopentaoate


Polyquaternium 55


Hydroxyethyl Ceteamidopropyldimonium Chloride

Behenyl Alcohol

Isocetyl Alcohol

Quaternium 70

Propylene Glycol


Methyl Siloxane

C11-C15 Ethoxlatedsecondary Alcohol

Disodium Louriminodipropionate

Tocopheryl Phosphates


Loudimonium Tosylate


Lauroyl Lysine

Glycine N-Acetil Cystein

Arginine HC1

Polyquaternium 44

Sodium PCA

Cetrimonium Chloride

Hydrolyzed Wheat Protein

Quaternium 91

Cetrimonium Methosulfate

Isopropyl Myrislate


Acetylated Lanolin Alcohol

Cetyl Acetate







April 27, 2010 Posted by | Uncategorized | , , , , | 1 Comment

New page on the blog

Just a quick note in case you haven’t noticed.

I made a new page, with a few tips on getting the most from Brazilian Keratin treatments. The first batch are up already and it’s something I’ll be adding to over the next few weeks, but I also want to hear from any professionals or at home users with tips of their own.

Head over to the new Tips page, pick up a few hints and if you know something I don’t let me know…

Remember, it’s good to share 😉

February 3, 2010 Posted by | Uncategorized | Leave a comment

Cash strapped girls give the salon a miss this party season

escovahomeSoI read on the website of the LA Times that salons and stylists have had their worst holiday season ever.

I can’t say I’m surprised. 2009 has seen an explosion in DIY, at-home hair treatments like the new Escova Progressiva or Brazilian Blowout products. Most are now so easy to use it’s hardly worth paying a professional to do little more than applying a deep conditioner.

Apparently more of us are deciding to skip our annual trip to the salon this Christma, preferring to go it alone.  It’s certainly something we’ve noticed at the company I run, exporting high end Brazilian hair and beauty products, such as Escova Progressiva – the original Brazilian Blowout.

While we’re still sending larger orders to professionals (mainly in America and Europe) the number of women buying a single bottle of Keratin hair straightener lept up during November and the first half of December. It must be because more of us are taking the plunge and styling at home.

Have a great Christmas and New Year everybody


December 24, 2009 Posted by | Uncategorized | Leave a comment

Formaldehyde Hiding Away…

Warning, Always Read the label

Seems like frizzy and curly girls all over the world have discovered the fabulous benefits of the Brazilian Blowout Keratin hair straightener, or Escova Progressiva as we say here in Brazil. And as the number of women discovering this wonderful way of smoothing out curls, kinks and frizz grows, I’m getting more and more questions about health worries.

My advice on Keratin straighteners... Always read the label

Many come from people who have had a keratin straightening treatment in professional salons, but a few come from girls using Brazilian straightening products at home, which is worrying. From what I’m hearing some people experience breathing problems and/or irritation of the scalp in the days after a treatment, which are both classic symptoms of exposure to a chemical called Formaldehyde.

So as a concious kind of a gal I decided to do a little research…

Now if you’re a regular reader you’ll know that my website – (shameless plug, sorry) sells Brazil’s leading Formaldehyde-Free Keratin hair straightener, Zene Progress, but I’m not just here to sell. I love my blogging too much for that most of the time and I’m just happy to rant about hair ‘n’ stuff.

Here’s what I discovered after an hour or two looking on the internet. Many products on the market use chemical cousins of Formaldehyde, which may have different names but are essentially the same thing and pose the same health risks.

They include them for two reasons, they’re cheap and very effective, (Companies selling hair straightening products containing these chemicals may claim results lasting 6 months or offer unbelievably low prices). Without turning this blog into science class, the most common names I found were:


Karsan Fannoform


Methyl Aldehyde


Methylene Oxide


Morbicid (this one sounds so grim it’s almost unbelievable)

Formic Aldehyde




Fyde Paraform



It’s not all carrots and honey, honey!

These chemicals are to be avoided at all costs I reckon, but then I would wouldn’t I? Seriously though, my advice is always check the ingredients first. Now that’s easy enough if you’re visiting a salon, but a little trickier if, like many of us, you buy online and use Keratin straightening Escova Progressiva products at home.

Without doubt, Keratin hair straightening treatments are the best thing ever if you have wavy, curly and even Afro hair, but don’t be fooled by products which claim stuff like chocolate, coffee and even strawberry are the magic ingredients. While many plants and fruits are great for your hair, it’s the combination of Keratin (itself a natural product by the way) and a skilful blend of chemicals that do the hard work. Most of these are completely harmless and pose no threat to your health, but you have to be careful.

It may seem bizarre but products from Brazil are leading the way, especially against those manufactured in the States, many of which stil contain Formaldehyde, or one of it’s dangerous relatives. Always read the label and don’t be afraid to ask…

See a complete list of ingredients in the product I use myself  here

Discover the smart girls answer to fabulously frizz free, straight hair here…

October 20, 2009 Posted by | brazilian blowout, formaldehyde, ingredients, Uncategorized | Leave a comment

Free Online Keratin Hair Straightening Clinic

keratin hair clininc 2

Got a problem with Brazilian hair straightening?

Need more Keratin info?

I’ve just launched a new page on the blog to help everybody in search of more info about Brazilian Keratin hair straightener. It’s in response to the many emails I’ve had from women (and men) desperate to beat the rush and stay ahead of the pack, with the very latest Keratin products, long before they appear in the shops.

Head over to the clinic for free answers to all your Keratin straightening questions, to start threads on your own experience and tips for maxxing out this fabulous hair straightening product or to ask me questions about Brazilian hair and beauty.

I decided to make this page to help the many people who contact me because they have issues with this radical straightening treatment – and I’ll keep updated with a selection of questions I reply to via the website and here on the blog. I’ll do my best to answer new posts within 24 hours – absolutely free of charge!

Why not head over there now, and join in the fun?

See you @ the clinic…

PS. Still not following me on Twitter? Catch my KeraTweets here.


September 16, 2009 Posted by | Uncategorized | 2 Comments

DIY Keratin Hair Straighteners

It’s true that I spend an obscene amount of my working life researching and writing about hair products, and that I really do have an obsession with trying out the latest Brazilian hair straighteners, shampoos, conditioners, masks and oils the moment they hit the market. But it’s only because they’re so darned good.

So my almost encylopedic knowldege of these self indulgent delights means I’ve tried out more than my fair share of Brazilain Keratin Straighteners, over the last two years. Since I’ve been in Brazil these leave-in Keratin conditioners have come a long way and the latest chemical-free hair straighteners are far safer than older treatments, which contained the dreaded Formaldehyde, and most are incredibly easy to use.

Obviously, I won’t try and insult your intelligence by pretending that I don’t have something to sell here, but whether you buy my Brazilian keratin, or another of the products you can easily purchase online, the thing that’s stopping more frizzed out gals trying this fab new treatment is that heaps of you think it’s either too expensive to have done in a salon, or too difficult to do yourself.

Well today I’m busting one of those myths. Because it’s really, really easy… seriously.

For anyone who’s been put off trying a Keratin straightening treatment for themselves because you need a degree in science and a team of stylists to get great results, think again.

Admittedly applying Keratin straighteners at home is more fun with a friend, but really all you need is a mirror and a quiet evening. Most of the new Brazilian straighteners only have to be left in for 48 hours, as opposed to 72 with the older formulas, so it’s ideal to use at the weekend.

Incidently, if you’re thinking about buying a Keratin hair straightener which needs to be left for 72 hours it probably contains Formaldehyde. That’s not my sales hype, it’s the truth, so you have been warned 😮

In a nutshell, a DIY Keratin straightening treatment, at home, by yourself will take between an hour and a half and two hours. It’s a heck of a lot easier than using a relaxer, bleaching or home perming and it’s a lot more satisfying, because it actually works as well as it claims to.

I’m still comparing notes on how the various products on the market are applied, but so far they all seem to be pretty much the same. Next time I’ll be bringing you (near) universal instructions on applying the most popular keratin straighteners, giving you a chance to decide for yourself if it’s really worth all the bother. (which it absolutey is by the way)

In the meantime, how about a bit of blatant publicity?

I’m such a fan of Brazilian keratin hair straighteners, that I began selling it online. I even made the website myself. Now the choice of products here is ferocious, it really is. So there are dozens of brands on offer and I could have chosen whichever one I liked.

For me there was no choice.  Zene Progress is the smart girl’s weapon of choice in the battle against frizzy hair. It’s used in just about every salon in Brazil and at home by millions because it’s so easy to apply.

OK. Stay tuned, more coming and thanks for reading.

Love from the beach, BB

September 2, 2009 Posted by | Uncategorized | Leave a comment

The Ultimate HangOver Cure

Good news readers! The ultimate hang over cure is now available everywhere.


I was originally going to use this post to talk about the latest Embelleze Novex range of hair products including a brand new treatment for bumping up the effects of Keratin Hair Straighteners.

But guess what? Brazil being Brazil, the launch has been delayed and I haven’t received my review pack yet.

So I’m going to share another Brazilian secret with you…

ENGOV. It’s the ultimate hangover cure.

It’s something we use over here to halt the effects of a night out and it really works. Don’t ask me what’s in it, I just know that one before your first drink and another at the end of the night guarantees you’ll feel nothing in the morning.

I know it sounds too good to be true, but Engov is truly amazing and it’s saved me more times than I can remember.

I’ll be back in a few days hopefully, with more hair and beauty tips from Brazil

June 6, 2009 Posted by | Uncategorized | 2 Comments

My funny old week

escova progressiva keratin hair straightener brazilian hair straightener (5)

So I promised this blog wouldn’t just be about hair straightening, cos that’s really boring and already takes up way too much of people’s time.

Now I want to write about what a topsy turvy life it is, an an under the radar hair and beauty supplier to smart girls in the know.

I spend more and more of my time reading and replying to emails from the website (www, these days (hubby does the tricky stuff like visit suppliers, go to the couriers and deal with the paperwork, although I do, of course, still find time for the occasional launch party and social event).

It’s part of my job to answer questions and take the flack when things fuck up, but the last three weeks have been terrible. I’ve been sent angry email after angry email from my exclusive clinet list, claiming their regular orders haven’t been getting through and products have not been arriving.

For a week or so I batted them all off with the old ‘give it a couple more days’, but by last week things were looking bad and I had to call my man at the post office. He’s pretty high up, and has this wonderful way of smoothing out any export or shipping problems we have with larger customers and high profile salons trying to keep a low profile. But his services come at a price – in this case lunch at one of the city’s newest (and most expensive) seafood restaurants on the seafront.

To cut a long story short, we’ve had a postal strike in Brasil. It lasted three weeks and unknown to the thousands of postmen and women protesting on the streets of Rio and Sao Paulo, its effects have been felt among the smart sets of London, LA, Paris and New York.

Fortunately, my man hooked me up with a new deal and now, thanks to just one hefty lunch bill, we’ll be shipping in just 5 to 7 days.

If you still haven’t heard of Escova Progressiva, by the way, you can find out more about this sensational Keratin conditioner that really does straighten your hair and leave it in fantastic condition, you can learn more by following this link to our site.

Until next time…

I’m off to the beach again. xxx

May 8, 2009 Posted by | Uncategorized | Leave a comment

Caring for your hair after Keratin Straightening

Products like the new QuraVit range from BioExtatus have been developed specifically for hair that has been treated with Keratin products like Escova Progressiva

Products like the new QuraVit range from BioExtatus have been developed specifically for hair that has been treated with Keratin products like Escova Progressiva

Using the new breed of chemical hair straighteners may produce fabulous results, but their application is just the first step.

There are plenty of Keratin enriched products coming on to the market which don’t just make your hair more receptive to products like Escova Progressiva, they also help prolong the fantastic results and keep your hair smooth and straight as well as preventing it drying out.

There’s no shortage of fine new products being released in Brazil, like the new QueraVit range made by natural beauty experts BioExtratus. Using ingredients like Pomegranate, Chocolate, Cocoa and Coffee, these shampoos, conditioners and masks work to protect against the damaging effects of things like sunlight, salt and pollution.

Typically post Keratin shampoos continue adding to elasticity and durability, protecting the hair and sealing damaged strands. This makes shampoos like QueraVit Pos ideal for other, harsher straightening treatments which can dry out the hair giving the familiar straw like appearance associated with products like, well it would be wrong to name names, but I’m sure you’ll know if you’ve tried them.

Some post keratin shampoos are designed for frequent use on a daily basis, delivering small amounts of nourishment, while others which are intended only for weekly use, provide a larger dose and it’s these that work best if your hair is dry, brittle and damaged.

All post Keratin shampoos will really help if your hair has been subjected to years of abuse, whether it’s through straightening, colouring or bleaching. (If you worry your hair is thinning from all the damage these come highly recommended)

Post keratin conditioners, on the other hand, have been developed to protect your hair and retain the effects of thr treatments you use. Most work in the same way as QueraVit’s Emulcao Condicionar, loading hair with an infusion of Keratin to seal and hydrate, preveting tangle.

These Keratin conditioning products are made for occasional use and deliver spectacular results, unravelling and moisturising. Using a Finalising conditioner, on the day you wash off Keratin straighteners like Escova Progressiva, is ideal for anyine who is exposed to sunlight on a regular basis, love swimming or will be exposed to excess humidity. (Perfect if you going on holiday, visit the gym every day or work outside)

QueraVit’s Finalizador is enriched with Macadamia and Vitamin B5 to fend off damaging UV rays and airborne salts and grime. Makes hair easy to control and works well on any kind of hair prior to using electric straighteners, guaranteeing shine and resistance.

And there are other Keratin products too…

Finishing oils, masks and rinses work in much the same way, and coat your hair with an invisible layer of Keratin that isn’t greasy, doesn’t smell and adds shine to treated hair, giving a glossy polished finish.

I’ll do my best to answer any questions you might have about QueraVit keratin treatments like the ones I’ve just mentioned, or any others you may have discovered.

Just let me know. Until then, I’ll be by the beach…


May 3, 2009 Posted by | Uncategorized | Leave a comment