Brazil Fabulous

hair & beauty – brazilian style

The best products to use before and after Keratin straightening

With the Brazilian Blowout – or Escova Progressiva as we call it in Brazil – the must have hair product for 2010, I’m getting a growing number of questions from people confused by the dazzling array of before’n’after products designed for use with Keratin hair straightening treatments.

keratin hair products

I’ll be adding a new page all about these products soon, but in the meantime here’s a quick guide to Keratin care products designed both to boost and improve the fabulous results of Escova Progressiva and to maintain them for as long as possible between applications.

Pre Keratin Clarifying Shampoos

Probably the best single thing you can do to prepare your hair for Keratin straightening is to make sure it’s free from residual product build up, grime and pollution. Always use a salt free formulation (That means avoid anything that says sodium on the side). Having really clean hair is essential for Keratin absorbtion and many of these shampoos also soften the hair, making it more receptive to the treatment.

cheap alternative to anti-res shampoos

(Tip. If you don’t have access to a clarifying shampoo try something like Johnsons Baby Shampoo, or another mild salt-free formula)

Products like Nazca Professional Cleansing shampoo are an inexpensive solution if you’re a regular user of Keratin straightener, or a professional stylist offering Brazilian Blowout, as they come in larger 1 litre containers. Most websites and salons offering Keratin products will also supply anti-residual shampoos, but it’s worth looking around for the best deals.

Pre Keratin Boosters & Finalizing Treatments

These are a relatively new range of products for use either just before using a Keratin straightening solution, or straight after the treatment. Generally laced with extra Keratin and added nutrients to protect the hair, these rub-thrus are left on the hair before and after treatment.

Finalizador, by BioExtratus is a leave in conditioner which adds extra shine and resilience to the hair after applying Keratin. It’s applied post rinsing and left on between washes, providing added protection and creating an invisible seal against pollution and grime.

One secret I’ve discovered from a friend who runs a busy hair salon is a new product called NovEx Blindagem. It’s a closely guarded secret of the pros, and despite being marketed as a leave-in rub-through Keratin conditioner, it’s also used by some stylists immediately before applying a Keratin straightening treatment as it dramatically improves the results. I can personally vouch for this and a tiny amount rubbed through the hair after washing leaves hair easy to manage and resilient to frizzing up, even in Brazil’s humid climate.

Post Keratin Shampoos & Conditioners

A good number of salons will try and sell you specialist shampoos and conditioners after your treatment, and the same goes for online stores selling Brazilian (or supposedly Brazilian) straightening products. Heck we do it ourselves over at EscovaProgress.com and BrazilFabulous.com, but are they really neccersary and are they worth the money?

Well the answer, you may be surprised to hear me say, is no. Or at least maybe no… Because while shampoos like the KeraMax Professional line will help maintain the effectiveness of a Keratin straightener, working like a mini Brazilian Blowout each time it’s used, if the treatment you had initially was good enough you wouldn’t need it.

Of course, as always, Sodiums are a Brazilian Blowout’s worst enemy, leeching into the hair and literally forcing out the moisture and with it any Keratin you may have added recently. These specialised products certainly work exceptionally well, but as long as you stay away from all products salty (cos that’s what sodium is for anyone who skipped chemistry lessons) there should be no problem. Ergo, no need for ‘special’ shampoos.

On the site, we find most people who buy products like BioExtratus Pos shampoo, or Hydrating shampoo, do so because they adore the luxurious glossy shine provided by the all organic ingredients list which includes Macadamia nuts and Vitamin B5 and not for the longevity they no doubt add. I guess it’s about pampering, and I have to say, once you start using this all natural selection of hair goodies it’s hard going back to inferior products.

That’s the briefest of brief overviews and I’ll stop my rant about BioExtratus right there. Although you may like to take a peep at one of their recent TV ads which screened over here. It’s only 30 seconds long and it has to be one of the most beautiful bits of animation I ever did see. Take a look below and let me know what you think…

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April 15, 2010 Posted by | brazilian blowout, DIY Keratin treatments, ingredients, Keratin care, keratin hair straightener | Leave a comment

A New Hope for Damaged Hair…

BrazFab Exclusive – BrazFab Exclusive – BrazFab Exclusive – BrazFab Exclusive

If you’re hair’s been frazzled by years of abuse, help is at hand…

Cauterização – Brazil’s brand new must-have Keratin hair repair treatment

Cauterização - Brazil's latest must-have hair repair treatment

Don’t be surprised if you haven’t heard about cauterization yet. It’s red hot and set to be Brazil’s must-have hair product of 2010. I’ve struggled to find anything online in English so far, but I expect that will change very soon. So for now let me tell you that cauterização, as it’s called in Brazil, is a brand new process designed to repair and rebuild even the most damaged and weakened hair.

Developed in upmarket salons and rapidly taken on by the big names in Brazilian hair products, hair cauterization combines hair reconstruction with deep conditioning to repair and rebuild dry or frizzy hair, hair that is naturally weak or has been subjected to years of abuse from electric straighteners, bleaching, dyeing and perming.

I’ve seen a couple of these products in action on friends, and I have to say, the results are profound to say the least!

I’m going to be posting full reviews and How To’s on a couple of these deep conditioning Cauterização treatments soon, so stay tuned for more…

KeraMax Pro Cauterização

Until then, this is what everybody with dry, brittle or damaged hair needs to know about Cauterização.

All of these products involve the application of several products before a slow drying of the hair, locks in a semi-permanent dose of deep conditioning nutrition. (One or two of them also require electric straightening irons for the last bit)  The entire process is repeated weekly for between 2 and 6 weeks and the final result lasts at least two months, much longer if you use salt-free shampoos and conditioners with Keratin.

Keratin is a big part of the cauterização effect and works with other ingrdients such as Silicone, Creatin and Royal Jelly – one of nature’s richest substances – to seal each hair with an impermeable water and pollution proof layer, locking in nourishment to restore gloss and shine.

Cauterização is basically a very deep penetrating hydration treatment with the power to seal the cracks and faults that cause frizzy hair and make it look dry. It’s perfect for hair that’s suffered from years of chemical treatments, electric straightening of excessive colouring, providing instant shine and softness.

I’ll be posting full reviews of two of the better known brands of Cauterização in the next few weeks, but if you can’t wait for some serious DIY hair repair, you can see more of them at Brazil Fabulous, our new online store packed with Brazilian hair goodies.

Did I mention the online store already? It’s all my own work! brazilfabulous.com

deep hair conditioning
dry hair
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treatments for dry hair

March 2, 2010 Posted by | anti frizz, DIY Keratin treatments, Keratin care, straightening time savers, tips for hair straightenng | , , , , , , , | Leave a comment

Under the radar hair supplies to your door.

Well it’s taken a while, but the Christmas break finally gave me the time to stock the cyber shelves of the new online store, figuratively speaking.

BrazilFabulous.com is open at last!

If you’re looking for Brazilian Blowout, you’ll find Brazil’s leading brand of salon quality Keratin hair straightener. But that’s not all. Here in Brazil they’ve taken Keratin to the next kevel and way, way beyond, so we added heaps of all new under the radar hair goodies.

boost Brazilian Blowout, keratin conditioner

Blindagem. Closely guarded secret of Brazilian stylists

NovEx Blindagem, for example, is a closely guarded secret of Brazilian stylists. As a leave in conditioner it adds profound moisturisation and makes hair more controllable. But as a pre treatment rub-thru, used just before Keratin straightening, it’s almost instant moisturisng action allows deeper absorbtion and produces markedly longer lasting results.

Without doubt the biggest buzz word in Brazil, as we head into the new year, is Cauterizção. This fab deep conditioning treatment is perfect for rebuilding damaged or weak hair and works by applying a series of nourishing creams and Keratin to your locks before sealing them in with a resilient and glossy finish. The results are remarkable and work on every tyoe of hair.

There’s bags more stuff on the new site that you won’t find anywhere else, including post Keratin shampoos and conditioners, designed to boost and prolong the results of your Brazilian Blowout.

OK, enough hype. I’m sorry. I spent the last two days banging my head against my keyboard trying to put the site together and I just wanted to tell someone.

More sane stuff in the New Year. Talking of which,happy 2010 everybody!

a rub through cream which

December 30, 2009 Posted by | anti frizz, brazilian blowout, DIY Keratin treatments, Keratin care, keratin hair straightener | Leave a comment

Understanding and Detangling Autumn Frizz

With autumn well underway in Europe and the States I’ve been getting a lot of emails asking me if the latest Brazilian Keratin hair straighteners can help girls who don’t necessarily want ultra straight hair, just to tame the annoying frizz that accompanies the season’s humid conditions.

Cauterização Capilar

Detangling autumn frizz needn't be that hard

Well while the answer is a resounding yes, and I’d love to be seeing more sales of our fabulously glam Keratin products, there are a number of cheaper, and somewhat simpler solutions to hand which could save you both time and money…

First, let me give you a brief overview of how and why our hair frizzes up in the first place. You see, all but the most naturally straight hair has numerous twists and kinks in it, and every hair follicle has countless small cracks running along its shaft. As the air becomes more moist water particles penetrate these cracks and kinks, as well as permeating through the ends of your hair, especially if they are damaged. Couple these elements with the fact that the more naturallycurly your hair is the drier it will be and you’ll find that no matter what you do, autumn causes your hair to become course, frizzy and less manageable.

Well the good news is, that with a little extra care and attention you may not need any new or expensive treatments to repel the misery of autumn hair frizz. Without further ado, here are a few things that work for me.

  • Get your hair trimmed once every 4 weeks or so. Even if it’s just a few centimetres off this will help stop split ends running up your hair and reduce the amount of moisture that penetrates in from the top
  • Try not to wash and blow dry your hair as often, it strips out the natural oils and moisture that protect your hair
  • Use moisturising shampoos. Even high street brands will help keep your hair silky
  • The same goes for conditioners and you could consider a monthly deep conditioning, or hydrating product such as the NovEx range of hair food
  • When you do blow dry, use a towel first to get rid of as much water as possible. I know there are new hair towels available that are designed just for this, but if you ask me they’re not worth the money. Anyway, towel first means less hot air and that’s a good thing, especially if you’re prone to frizz
  • Finally, after washing and when you’re blow drying, use a large rounded brush and be forceful. That’s right girls, go in hard and you’ll find your hair dries straighter and is less likely to go wild as soon as you step out the door

If you’re still struggling after all that, I’d suggest you opt for products like the QueraVit range from BioExtratus, which you can see on the site, or high end deep conditioning products containing ingredients like Keratin and Silicon, which have a proven track record of holding back the frizz.

Science class over. Any questions, feel free to fire away.

Until then… Love from the beach (which coincidently is a bitch for making my hair frizzy)

October 20, 2009 Posted by | anti frizz, Keratin care, straightening time savers | , , , , , | Leave a comment

Time saving hair straightening tips now open

I’m starting to compile another question and answer section for the blog. This time on general hair straightening advice. To start I want to do a little research myself, rather than use some rather flaky figures I found online.

Take a second to answer the question below, and you’ll be helping me get a true figure for the amount of time we really spend on straightening our hair every day.

Thanks a lot for your help, and don’t forget the Keratin Care Clinic is already up and running, and I’m just working on a first revision to the page, with loads of new questions I’ve received since launching it last week.

September 24, 2009 Posted by | anti frizz, DIY Keratin treatments, Keratin care, straightening time savers, tips for hair straightenng | | Leave a comment