Brazil Fabulous

hair & beauty – brazilian style

The best products to use before and after Keratin straightening

With the Brazilian Blowout – or Escova Progressiva as we call it in Brazil – the must have hair product for 2010, I’m getting a growing number of questions from people confused by the dazzling array of before’n’after products designed for use with Keratin hair straightening treatments.

keratin hair products

I’ll be adding a new page all about these products soon, but in the meantime here’s a quick guide to Keratin care products designed both to boost and improve the fabulous results of Escova Progressiva and to maintain them for as long as possible between applications.

Pre Keratin Clarifying Shampoos

Probably the best single thing you can do to prepare your hair for Keratin straightening is to make sure it’s free from residual product build up, grime and pollution. Always use a salt free formulation (That means avoid anything that says sodium on the side). Having really clean hair is essential for Keratin absorbtion and many of these shampoos also soften the hair, making it more receptive to the treatment.

cheap alternative to anti-res shampoos

(Tip. If you don’t have access to a clarifying shampoo try something like Johnsons Baby Shampoo, or another mild salt-free formula)

Products like Nazca Professional Cleansing shampoo are an inexpensive solution if you’re a regular user of Keratin straightener, or a professional stylist offering Brazilian Blowout, as they come in larger 1 litre containers. Most websites and salons offering Keratin products will also supply anti-residual shampoos, but it’s worth looking around for the best deals.

Pre Keratin Boosters & Finalizing Treatments

These are a relatively new range of products for use either just before using a Keratin straightening solution, or straight after the treatment. Generally laced with extra Keratin and added nutrients to protect the hair, these rub-thrus are left on the hair before and after treatment.

Finalizador, by BioExtratus is a leave in conditioner which adds extra shine and resilience to the hair after applying Keratin. It’s applied post rinsing and left on between washes, providing added protection and creating an invisible seal against pollution and grime.

One secret I’ve discovered from a friend who runs a busy hair salon is a new product called NovEx Blindagem. It’s a closely guarded secret of the pros, and despite being marketed as a leave-in rub-through Keratin conditioner, it’s also used by some stylists immediately before applying a Keratin straightening treatment as it dramatically improves the results. I can personally vouch for this and a tiny amount rubbed through the hair after washing leaves hair easy to manage and resilient to frizzing up, even in Brazil’s humid climate.

Post Keratin Shampoos & Conditioners

A good number of salons will try and sell you specialist shampoos and conditioners after your treatment, and the same goes for online stores selling Brazilian (or supposedly Brazilian) straightening products. Heck we do it ourselves over at EscovaProgress.com and BrazilFabulous.com, but are they really neccersary and are they worth the money?

Well the answer, you may be surprised to hear me say, is no. Or at least maybe no… Because while shampoos like the KeraMax Professional line will help maintain the effectiveness of a Keratin straightener, working like a mini Brazilian Blowout each time it’s used, if the treatment you had initially was good enough you wouldn’t need it.

Of course, as always, Sodiums are a Brazilian Blowout’s worst enemy, leeching into the hair and literally forcing out the moisture and with it any Keratin you may have added recently. These specialised products certainly work exceptionally well, but as long as you stay away from all products salty (cos that’s what sodium is for anyone who skipped chemistry lessons) there should be no problem. Ergo, no need for ‘special’ shampoos.

On the site, we find most people who buy products like BioExtratus Pos shampoo, or Hydrating shampoo, do so because they adore the luxurious glossy shine provided by the all organic ingredients list which includes Macadamia nuts and Vitamin B5 and not for the longevity they no doubt add. I guess it’s about pampering, and I have to say, once you start using this all natural selection of hair goodies it’s hard going back to inferior products.

That’s the briefest of brief overviews and I’ll stop my rant about BioExtratus right there. Although you may like to take a peep at one of their recent TV ads which screened over here. It’s only 30 seconds long and it has to be one of the most beautiful bits of animation I ever did see. Take a look below and let me know what you think…

April 15, 2010 Posted by | brazilian blowout, DIY Keratin treatments, ingredients, Keratin care, keratin hair straightener | Leave a comment

Big names getting it so wrong with new straightening products

I know I’m always ranting about the safety issues surrounding Keratin hair straightening

hair in knots

Tied in knots... Have the big companies rushed in too soon?

products, and that sometimes this can seem like blatant marketing on my part. (You probablyknow I run an online Brazilian hair and beauty store and that we sell Brazil’s favourite Keratin hair straightener- Zene Progress). But to be totally honest with you, this blog is more a vent for my thoughts than an advertising platform – seriously! Business is good and I prefer to use BrazFab for sounding off my very opinionated thoughts, so it’s never going to become a major sales driver…

So I’ll leave the cussing and cursing to others, but in the spirit of free information I’d like to draw your attention to a couple of disturbing articles I’ve read about high profile manufacturers of so-called Brazilian BlowOut treatments in America.

The first focusses on a growing number of complaints from people who have used a product called RedKen Vertical, a permanent chemical straightener that has apparently caused scalp burns, bald spots, hair loss and thinning. A quick look around the blogs and forums left me in no doubt that this product is definitely one to be avoided at all costs, with many reports backing up the claims and suggesting that RedKen Vertical at best leaves hair dry and brittle. Yes indeedy, so widespread is the uproar that the story even made it onto Oprah Winfrey’s online chatroom. (http://www.oprah.com/community/thread/113583 if you’re interested…)

The second, perhaps more distressing report concerns several products made by one of America’s best known names – a company I have no intention of getting on the wrong side of, as it’s already involved in a number of very public legal cases concerning these products. So I’ll just let you know that my friends over at Chic Critique posted a very fair report on the subject which you can find here – http://www.chic-critique.com/2009/11/keratin-is-my-friend.html (Be sure to scroll down for one or two very worrying comments from unhappy customers…)

With so many women (and men it now seems) turning to the new breed of Keratin hair straighteners, and so many big name hair companies desperate to cash in on this huge market, it seems many are cutting corners when it comes to the science. My advice, as ever, is always read the label and don’t be afraid to ask questions if you’re having this treatment in a salon. Your stylist or supplier should be able to tell you exactly what’s in the product they are using and also be aware of how it should be applied and left to work its magic.

OK, here come the ads…

To see the ingredients of Zene Progress – Brazil’s leading Keratin hair straightener click here.

Or to find out why Zene Progress is the hair straightening product of choice for Brazilian stylists as well as women wanting a Keratin hair straightener they can use at home, click here.

March 16, 2010 Posted by | brazilian blowout, DIY Keratin treatments, formaldehyde, ingredients, keratin hair straightener | Leave a comment

A New Hope for Damaged Hair…

BrazFab Exclusive – BrazFab Exclusive – BrazFab Exclusive – BrazFab Exclusive

If you’re hair’s been frazzled by years of abuse, help is at hand…

Cauterização – Brazil’s brand new must-have Keratin hair repair treatment

Cauterização - Brazil's latest must-have hair repair treatment

Don’t be surprised if you haven’t heard about cauterization yet. It’s red hot and set to be Brazil’s must-have hair product of 2010. I’ve struggled to find anything online in English so far, but I expect that will change very soon. So for now let me tell you that cauterização, as it’s called in Brazil, is a brand new process designed to repair and rebuild even the most damaged and weakened hair.

Developed in upmarket salons and rapidly taken on by the big names in Brazilian hair products, hair cauterization combines hair reconstruction with deep conditioning to repair and rebuild dry or frizzy hair, hair that is naturally weak or has been subjected to years of abuse from electric straighteners, bleaching, dyeing and perming.

I’ve seen a couple of these products in action on friends, and I have to say, the results are profound to say the least!

I’m going to be posting full reviews and How To’s on a couple of these deep conditioning Cauterização treatments soon, so stay tuned for more…

KeraMax Pro Cauterização

Until then, this is what everybody with dry, brittle or damaged hair needs to know about Cauterização.

All of these products involve the application of several products before a slow drying of the hair, locks in a semi-permanent dose of deep conditioning nutrition. (One or two of them also require electric straightening irons for the last bit)  The entire process is repeated weekly for between 2 and 6 weeks and the final result lasts at least two months, much longer if you use salt-free shampoos and conditioners with Keratin.

Keratin is a big part of the cauterização effect and works with other ingrdients such as Silicone, Creatin and Royal Jelly – one of nature’s richest substances – to seal each hair with an impermeable water and pollution proof layer, locking in nourishment to restore gloss and shine.

Cauterização is basically a very deep penetrating hydration treatment with the power to seal the cracks and faults that cause frizzy hair and make it look dry. It’s perfect for hair that’s suffered from years of chemical treatments, electric straightening of excessive colouring, providing instant shine and softness.

I’ll be posting full reviews of two of the better known brands of Cauterização in the next few weeks, but if you can’t wait for some serious DIY hair repair, you can see more of them at Brazil Fabulous, our new online store packed with Brazilian hair goodies.

Did I mention the online store already? It’s all my own work! brazilfabulous.com

deep hair conditioning
dry hair
frizzy hair
hair emergency
hair reconstruction
hair reconstructor
hair repair
hair repair treatment
products for frizzy hair
treatments for dry hair

March 2, 2010 Posted by | anti frizz, DIY Keratin treatments, Keratin care, straightening time savers, tips for hair straightenng | , , , , , , , | Leave a comment

Under the radar hair supplies to your door.

Well it’s taken a while, but the Christmas break finally gave me the time to stock the cyber shelves of the new online store, figuratively speaking.

BrazilFabulous.com is open at last!

If you’re looking for Brazilian Blowout, you’ll find Brazil’s leading brand of salon quality Keratin hair straightener. But that’s not all. Here in Brazil they’ve taken Keratin to the next kevel and way, way beyond, so we added heaps of all new under the radar hair goodies.

boost Brazilian Blowout, keratin conditioner

Blindagem. Closely guarded secret of Brazilian stylists

NovEx Blindagem, for example, is a closely guarded secret of Brazilian stylists. As a leave in conditioner it adds profound moisturisation and makes hair more controllable. But as a pre treatment rub-thru, used just before Keratin straightening, it’s almost instant moisturisng action allows deeper absorbtion and produces markedly longer lasting results.

Without doubt the biggest buzz word in Brazil, as we head into the new year, is Cauterizção. This fab deep conditioning treatment is perfect for rebuilding damaged or weak hair and works by applying a series of nourishing creams and Keratin to your locks before sealing them in with a resilient and glossy finish. The results are remarkable and work on every tyoe of hair.

There’s bags more stuff on the new site that you won’t find anywhere else, including post Keratin shampoos and conditioners, designed to boost and prolong the results of your Brazilian Blowout.

OK, enough hype. I’m sorry. I spent the last two days banging my head against my keyboard trying to put the site together and I just wanted to tell someone.

More sane stuff in the New Year. Talking of which,happy 2010 everybody!

a rub through cream which

December 30, 2009 Posted by | anti frizz, brazilian blowout, DIY Keratin treatments, Keratin care, keratin hair straightener | Leave a comment

Time saving hair straightening tips now open

I’m starting to compile another question and answer section for the blog. This time on general hair straightening advice. To start I want to do a little research myself, rather than use some rather flaky figures I found online.

Take a second to answer the question below, and you’ll be helping me get a true figure for the amount of time we really spend on straightening our hair every day.

Thanks a lot for your help, and don’t forget the Keratin Care Clinic is already up and running, and I’m just working on a first revision to the page, with loads of new questions I’ve received since launching it last week.

September 24, 2009 Posted by | anti frizz, DIY Keratin treatments, Keratin care, straightening time savers, tips for hair straightenng | | Leave a comment