Brazil Fabulous

hair & beauty – brazilian style

The best products to use before and after Keratin straightening

With the Brazilian Blowout – or Escova Progressiva as we call it in Brazil – the must have hair product for 2010, I’m getting a growing number of questions from people confused by the dazzling array of before’n’after products designed for use with Keratin hair straightening treatments.

keratin hair products

I’ll be adding a new page all about these products soon, but in the meantime here’s a quick guide to Keratin care products designed both to boost and improve the fabulous results of Escova Progressiva and to maintain them for as long as possible between applications.

Pre Keratin Clarifying Shampoos

Probably the best single thing you can do to prepare your hair for Keratin straightening is to make sure it’s free from residual product build up, grime and pollution. Always use a salt free formulation (That means avoid anything that says sodium on the side). Having really clean hair is essential for Keratin absorbtion and many of these shampoos also soften the hair, making it more receptive to the treatment.

cheap alternative to anti-res shampoos

(Tip. If you don’t have access to a clarifying shampoo try something like Johnsons Baby Shampoo, or another mild salt-free formula)

Products like Nazca Professional Cleansing shampoo are an inexpensive solution if you’re a regular user of Keratin straightener, or a professional stylist offering Brazilian Blowout, as they come in larger 1 litre containers. Most websites and salons offering Keratin products will also supply anti-residual shampoos, but it’s worth looking around for the best deals.

Pre Keratin Boosters & Finalizing Treatments

These are a relatively new range of products for use either just before using a Keratin straightening solution, or straight after the treatment. Generally laced with extra Keratin and added nutrients to protect the hair, these rub-thrus are left on the hair before and after treatment.

Finalizador, by BioExtratus is a leave in conditioner which adds extra shine and resilience to the hair after applying Keratin. It’s applied post rinsing and left on between washes, providing added protection and creating an invisible seal against pollution and grime.

One secret I’ve discovered from a friend who runs a busy hair salon is a new product called NovEx Blindagem. It’s a closely guarded secret of the pros, and despite being marketed as a leave-in rub-through Keratin conditioner, it’s also used by some stylists immediately before applying a Keratin straightening treatment as it dramatically improves the results. I can personally vouch for this and a tiny amount rubbed through the hair after washing leaves hair easy to manage and resilient to frizzing up, even in Brazil’s humid climate.

Post Keratin Shampoos & Conditioners

A good number of salons will try and sell you specialist shampoos and conditioners after your treatment, and the same goes for online stores selling Brazilian (or supposedly Brazilian) straightening products. Heck we do it ourselves over at EscovaProgress.com and BrazilFabulous.com, but are they really neccersary and are they worth the money?

Well the answer, you may be surprised to hear me say, is no. Or at least maybe no… Because while shampoos like the KeraMax Professional line will help maintain the effectiveness of a Keratin straightener, working like a mini Brazilian Blowout each time it’s used, if the treatment you had initially was good enough you wouldn’t need it.

Of course, as always, Sodiums are a Brazilian Blowout’s worst enemy, leeching into the hair and literally forcing out the moisture and with it any Keratin you may have added recently. These specialised products certainly work exceptionally well, but as long as you stay away from all products salty (cos that’s what sodium is for anyone who skipped chemistry lessons) there should be no problem. Ergo, no need for ‘special’ shampoos.

On the site, we find most people who buy products like BioExtratus Pos shampoo, or Hydrating shampoo, do so because they adore the luxurious glossy shine provided by the all organic ingredients list which includes Macadamia nuts and Vitamin B5 and not for the longevity they no doubt add. I guess it’s about pampering, and I have to say, once you start using this all natural selection of hair goodies it’s hard going back to inferior products.

That’s the briefest of brief overviews and I’ll stop my rant about BioExtratus right there. Although you may like to take a peep at one of their recent TV ads which screened over here. It’s only 30 seconds long and it has to be one of the most beautiful bits of animation I ever did see. Take a look below and let me know what you think…

April 15, 2010 Posted by | brazilian blowout, DIY Keratin treatments, ingredients, Keratin care, keratin hair straightener | Leave a comment