Brazil Fabulous

hair & beauty – brazilian style

Big names getting it so wrong with new straightening products

I know I’m always ranting about the safety issues surrounding Keratin hair straightening

hair in knots

Tied in knots... Have the big companies rushed in too soon?

products, and that sometimes this can seem like blatant marketing on my part. (You probablyknow I run an online Brazilian hair and beauty store and that we sell Brazil’s favourite Keratin hair straightener- Zene Progress). But to be totally honest with you, this blog is more a vent for my thoughts than an advertising platform – seriously! Business is good and I prefer to use BrazFab for sounding off my very opinionated thoughts, so it’s never going to become a major sales driver…

So I’ll leave the cussing and cursing to others, but in the spirit of free information I’d like to draw your attention to a couple of disturbing articles I’ve read about high profile manufacturers of so-called Brazilian BlowOut treatments in America.

The first focusses on a growing number of complaints from people who have used a product called RedKen Vertical, a permanent chemical straightener that has apparently caused scalp burns, bald spots, hair loss and thinning. A quick look around the blogs and forums left me in no doubt that this product is definitely one to be avoided at all costs, with many reports backing up the claims and suggesting that RedKen Vertical at best leaves hair dry and brittle. Yes indeedy, so widespread is the uproar that the story even made it onto Oprah Winfrey’s online chatroom. (http://www.oprah.com/community/thread/113583 if you’re interested…)

The second, perhaps more distressing report concerns several products made by one of America’s best known names – a company I have no intention of getting on the wrong side of, as it’s already involved in a number of very public legal cases concerning these products. So I’ll just let you know that my friends over at Chic Critique posted a very fair report on the subject which you can find here – http://www.chic-critique.com/2009/11/keratin-is-my-friend.html (Be sure to scroll down for one or two very worrying comments from unhappy customers…)

With so many women (and men it now seems) turning to the new breed of Keratin hair straighteners, and so many big name hair companies desperate to cash in on this huge market, it seems many are cutting corners when it comes to the science. My advice, as ever, is always read the label and don’t be afraid to ask questions if you’re having this treatment in a salon. Your stylist or supplier should be able to tell you exactly what’s in the product they are using and also be aware of how it should be applied and left to work its magic.

OK, here come the ads…

To see the ingredients of Zene Progress – Brazil’s leading Keratin hair straightener click here.

Or to find out why Zene Progress is the hair straightening product of choice for Brazilian stylists as well as women wanting a Keratin hair straightener they can use at home, click here.

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March 16, 2010 Posted by | brazilian blowout, DIY Keratin treatments, formaldehyde, ingredients, keratin hair straightener | Leave a comment