Brazil Fabulous

hair & beauty – brazilian style

What is Escova Progressiva & what makes it so darned good?

If it's good enough for them...

If it's good enough for them...

So I get sent this question a lot, from visitors to my site, and it’s ‘What is Escova Progressiva & what makes it so much better than other hair straighteners?’

Obviously I’ve developed a kind of stock answer to this question and I’ve reprinted it below, just in case you’d like to know too.

Of course I love to chat, so if you’re still not sure about anything, please feel free to drop me a line… Sometimes it gets lonely down here by the beach.

Here goes, these are a few of the things that distinguish Escova Progressiva from products like IHR and the Yuko Japanese method…

* Escova Progress is kinder on your hair – improving its condition by adding Keratin the natural protein of hair (a bit like Nanomax). This treatment restores hair resiliency: humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair

* It’s not Permanent. The result fades progressively with every wash. With other permanent systems the previously straightened hair does not need to be treated again, with this system the treatment is, as the name implies, progressive.

* It has to be used more frequently than harsher treatments to maintain the effect (Every 2-3 months, as opposed to 8-12 for Japanese methods).

* It’s a much quicker process to apply than other products. Between 1 and 3 hours depending on the length of hair and the thickness.

* Escova Progressiva is cheaper than a full Permanent Hair Straightening System.

* Unlike Permanent Straightening Systems, Escova Progress can be used on all hair, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached).

Everyone can benefit no matter how damaged your hair. And the system will improve your hair’s condition and strength, no matter what state it’s in.

my wists | clone this

April 26, 2009 - Posted by | Uncategorized

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